ALICIA BIAS IS THE OWNER AND LEAD ORGANIZER OF LUX SIMPLICITY. SHE CREATED HER BUSINESS OUT OF A PASSION FOR ORGANIZING AND A LOVE OF HELPING OTHER WOMAN GET RID OF THE PHYSICAL AND MENTAL CLUTTER CONSUMING THEIR DAILY LIVES. AS SOMEONE WHO SUFFERS FROM DEPRESSION, ANXIETY, AND NUMEROUS CHRONIC HEALTH ISSUES, SHE HAS REAPED THE BENEFITS OF STREAMLINING HER OWN LIFE, AND CHERISHES THAT SHE GETS TO HELP OTHERS DO THE SAME.